QR Codes for Print — Best Practices
9/26/2025 • qr, print, best-practices
QR codes bridge offline and online—but print introduces constraints. Use these best practices to ensure reliable scanning.
Essentials
- Contrast: Dark foreground on light background for maximum readability.
- Quiet zone: Leave clear margin (≥4 modules) around the QR.
- Error correction: Use “H” when adding logos or complex patterns.
- Size: Minimum ~2 cm (0.8 in) square for close viewing; scale with distance.
Step-by-Step (Print-Ready QR)
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Open the QR Generator: /qr-generator
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Enter your destination URL/text and generate the QR.
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Choose high-contrast colors and enable higher error correction.
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Optional: Add a centered logo (keep it 10–20% of the QR width).
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Export SVG for print (vector, unlimited scaling).
Short clip (10–30s):
Print considerations
- Materials: Matte finishes reduce glare; glossy can cause scan issues.
- Placement: Avoid folds/creases; keep away from trim edges.
- Testing: Scan proofs under real lighting from various distances.
- Tracking: Use UTM parameters for campaign attribution.
FAQs
- Can I use colored QR codes on print?
- Yes—but maintain strong contrast and test thoroughly.
- PNG or SVG for printers?
- Prefer SVG; provide PNG fallback only if needed.
Related:
- Create a QR Code with Logo: /posts/qr-code-with-logo-step-by-step
- Scan a QR Code in the Browser: /posts/scan-qr-code-in-browser